数字化对传媒生态的影响

The Impact of Digitization upon Media Ecology

传媒生态是指在一定时间和空间内传媒内部与外部各要素及其关系的总和。传媒生态受诸多因素的影响,而技术是其中最主要的因素之一。作为人类传播史上最重要的一次技术革命,数字化技术对传媒生态产生的巨大影响正日益显现。从传媒内生态和外生态两个视角,考察了数字化对整个传媒生态引发的变化及带来的影响。

Media ecology is the sum total of the elements and relations among media or between media and their environment within certain time and space. Media ecology can be affected by many factors and digital technology is one of the most important one. Digital technology is bringing about tremendous impacts on media ecology. This paper explores such impacts from two perspectives, that is, media＇s internal ecology and external ecology.