摘要
分析了旅游服务供求矛盾,指出,由于旅游服务供给受市场调控而趋于效益极大化,旅游需求受游客主观感知和客观基础的限制而趋向理性,使效益最大和理性消费行为之间产生了难以弥合的错位缝隙。以旅游服务供给和需求动态发展模式为基础,寻求供给和需求之间的最小偏差,以期找到旅游服务资源得以最佳利用和旅游需求得以最大满足的途径。
The contradictory of supply and demand of tourism services is analyzed. It is proposed that, being regulated and controlled by the market, the supply of travel services tends to maximize efficiency, however, the tourism demand, influenced by tourist＇s subjective perception and objective basis for the restrictions, becomes rational, which makes the greatest efficiency and rational consumer behavior could not be bridged between the cracks of the dislocation. Based on the model of supply and demand dynamic development, the smallest deviation between them is being searched to find the best use of service resources and the most greatly satisfied of tourism demand.
关键词
旅游服务
供给
需求
动态平衡
tourism service
supply
demand
dynamic balance
