怀化市民旅游目的地选择影响因子的偏好分异研究

On Factors Influencing Destination Choice——A Case Study of Huaihua Citizens

目的地选择问题是一个热点问题,以客源市场为对象探究意义重大。通过问卷调查方法获取基础数据,对自然风光型、文物古迹型、宗教朝拜型、运动康体型、休闲度假型、生活体验型六类不同偏好的居民选择旅游目的地的影响因素提取出五个公因子:旅游安全、交通便捷度、旅游花费、感知形象、朋友意见。同时对目的地选择影响因素的公因子进行单因素方差分析,发现不同偏好者在目的地选择的影响因素上存在一定的差异,同时也表现出一定的共性。

Destination choice is a hot topic, and it is of great significance to study the market of potential tourists. With the data obtained by questionnaire survey, this study finds out that factors influencing destination choice of urban residents can be divided into five factors ： tourist safety, travel convenience, tourist consume, apperceived images and advice from relatives and friends. And moreover, different people will be affected by special factors as well.