企业建立品牌的必要性

The Necessity of Building up Brands for Industrial Enterprises

简要介绍了品牌的定义及品牌在市场营销中的作用、意义,分析了工业企业品牌与消费企业品牌的不同之处,提出工业企业建立品牌的必要性及其作用。

The definition of brand, brand＇ s role and significance in marketing and differences between the band of industrial enterprises and that of consumer enterprises are introduced in this paper. The importance and role of building up brands in industrial enterprises are put forward.