考虑退货价格且需求不确定的易逝品供应链协调性

Coordination of perishable product's supply chain with consideration of return price

考虑由一个制造商和一个零售商组成的供应链,制造商以批发价格为零售商提供一种易逝品,零售商再以零售价格将产品销售给顾客;零售商以一定退货价格回收顾客的退货产品,制造商对零售商顾客退货产品及销售季节结束后的剩余产品进行回收,商品的需求受市场价格及零售商退货价格的影响,退货率受零售商退货价格影响。在这样的条件下,建立了需求不确定环境下商品的最优市场价格、最优顾客退货价格的制造商回收模型。结果表明:制造商合理地确定批发利润(w-c)和回收损失(b-s),使其满足相关条件时可以实现供应链的协调性。

A supply chain consisting of a manufacturer and a retailer is considered in the paper. The manufacturer supplies a perishable product with a wholesale price, and then the retailer sells product to customer with a retail price. The retailer buys back customer＇s return product with a price and manufacturer reclaims product from the retailer. The demand of product is influenced by retail price and retum price, the return rate is influenced by return price. Under these conditions, a model linking the return and manufacturer＇s reclaim are proposed under an uncertainty environment. It shows that manufacturer＇s reclaim to keep with the wholesale profit （w -c） in proper proportion to the loss of reclaim（ b -s） does coordinate the supply chain well.