影响我国高校体育产业发展的因素及对策

Factors Influencing the Development of the Sports Industry of Higher Education Institutes and Their Countermeasures

目前,由于体育产业产权不明晰,消费群体支付能力低下以及体育消费意识淡薄等状况的存在,我国高校体育产业的发展还处在举步维艰的探索阶段。文章据此提出了加强培养高校体育管理者,加强高校和企业的联合以及广泛开展高校体育俱乐部等对策。

At present, due to the unclearness of the property rights of sports industry, low paying capacity of the consumption groups and weak consumption awareness, China＇s college sports industry meets with great difficulties in its development. As such, the paper proposes countermeasures like strengthening the cultivation of college sports administrators, strengthening the cooperation between universities and enterprises, and extensively establishing sports clubs.