地方电视台电视编辑特色栏目策略

Strategies for Local TV Stations to Edit Featured Columns

地方台必须将视角放远,充分考虑地方的实际情况和自身条件,用战略的眼光规划和设计自己的特色栏目,以提高电视特色栏目的市场占有率。一个成功的电视特色栏目从其命名、制作、播出,直到退出电视节目市场,有着特色栏目的市场生命周期。所以,任何电视特色栏目的生命力都在于发展,是一个动态的过程,必须用发展的方式去经营电视特色栏目,才可能获得成功。

A local station has to be far-sighted, and take full consideration of its own circumstances and local conditions, to plan featured columns, so as to acquire a better coverage. A successful featured TV column has its own life circle. Therefore, any featured TV column＇s vitality lies in development, which is a dynamic process. Only when a featured TV column is run with a developing method, can it become successful.