英语广告语篇的人际意义探究

Interpersonal Meaning in English Advertisement

根据功能语法,通过言语交流,人们不仅传递信息、同他人建立和保持一定的社会关系,而且可以实现一定的社会行为,这就是言语交流所体现的人际意义。广告语篇的目的性和交际性都很强。本文主要从情态动词、非陈述语气、人称代词的角度探讨了英语广告语篇中的人际意义。

Based on Halliday＇s systemic functional grammar, through linguistic communication, we can not only convey information, establish and maintain some social relations, but we can also implement some social actions through language. That is his interpersonal function of language. Meanwhile it is well--known that advertising discourse is highly goal--directed and communication--oriented. In this article, from the perspective of modality, mood and person marker, the author tries to ex- plore how interpersonal meaning is revealed and conveyed in English advertising discourse. It is hoped that this study will shed some light on how interpersonal meanings are generally realized in advertising discourse.