电信“我的e家”品牌客户感知度研究——以福建省为例

Evaluation for TeleCom's "Onehome" Brand Customer Perceived Quality in Fujian Province in China

本文通过电话调查的方式对福建省"我的e家"的渠道感知、质量感知、品牌感知和服务感知以及感知质量进行了研究。研究表明:通过电信自身的宣传渠道了解"我的e家"占70.7%;认为"我的e家"质量好的(通话和宽带)占88.1%;对"我的e家"服务质量满意(营业厅和售后)的占96.1%;认为对"我的e家"品牌容易理解的占56.2%;"我的e家"的客户感知质量为77.6。

Through telephone investigation way to Fujian Province ＂Onehome＂ the channel sensation, the quality perceived, the brand perceived and the service perceived as well as the customer perceived quality, a research indicates that through the telecommunication own popularized channel it is understood that ＂Onehome＂ accounts for 70.7%, and the good quality of ＂Onehome＂ accounts for 88.1%, the service satisfaction of ＂Onehome＂ accounts for 96.1%, the brand understood easily of ＂Onehome＂ accounts for 56.2%, and the customer sensation quality of ＂Onehome＂ is about 77.6%.