市场调查在汽运企业营销决策中的应用

Market Researching and Operating of Automotive Transport Enterprise

阐述了市场调查的目的、内容以及市场调查与信息的关系，信息与决策不确定性的联系，论证了在汽运企业营销决策活动中，市场调查的重要性，同时介绍了市场调查的程序图。

This paper introduces the aim and content of market researching. Discuses the relationship of data and market researching and the non-determinty of decision. Studies the importance of market researching in the market operating of automotive transport enterprise, gives the programe of market researching.