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国美“大冲关”

GOME Leading the game
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摘要 对渠道商而言,物流的意义远不止后勤保障部门这么简单,而是企业绝对的核心竞争力。 To many distributors, logistics doesn't solely mean the supporting and coordinating team, but an absolutely core competence of the whole business, and it is exactly right for GOME, the top electrical distributor. Not long before, it has successfully settled the challenge from 2008 Beijing Olympic Games, aggressive actions help it to take the lead. Now it faces another and more frequent challenge-China National Holiday, they have decided to meet the challenge by upgrading reverse logistics and corresponding to personalized services.
作者 罗文丽
出处 《中国物流与采购》 北大核心 2008年第20期46-48,共3页 China Logistics & Purchasing
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