信息搜寻中感知信息超载的实证研究

Research on Consumer's Perceived Information Overload in E-commerce

针对互联网的发展使消费者从事电子商务时存在的信息超载现象,以实证研究的方法,构建了一个消费者感知信息超载的概念模型;提出了信息数量、信息分布的离散程度和决策时间压力是影响消费者感知信息超载的主要因素,而消费者既有的产品知识和涉及程度对其信息超载的感知具有调节作用。

The development of the internet greatly affects the consumers who are usually faced with information overload condition during the process of E - Commerce . A model was established from the perspective of consumer perception to illustrate the factors affecting consumer＇s perception of information overload. It points out that the amount of information, the information distribution, the discrete of the information distribution , and the decision - making time pressure are the main elements to affect consnmer＇s perception of information overload. However the known product knowledge of consumers is of some regulating effects on the perception of information overload.