大西南旅游圈旅游竞争力测评研究

On the evaluation of the touristic competition in the sonthwest touristic circle of China

基于旅游业发展的五类要素,选取22个业绩指标构建旅游业竞争力评价体系,以大西南旅游圈为视角,运用层次分析法和数据极大值标准化法对西南六省(市、区)进行旅游业竞争力测评。结果发现大西南旅游圈内部发展存在旅游产业结构、地区发展不平衡问题,提出区域旅游合作与协调发展的建议。

The evaluation index system of tourism competition based on 22 tourism performance indexes is set up. From the visual angle of the Southwest area in China and by using AHP and Maximum standardized methods,the paper evaluates the tourism competition of six provinces in the Southwest area of China. The result shows that the Southwest tourism circle is unbalanced developed, thus makes recommendation for the reginal tourism cooperation and coordinated development.