百花山自然保护区环境解说系统问题分析及对策

An Analysis of Problems in Environmental Promotion System in Baihua Mountain Nature Reserve:A Case Study with Countermeasures

从相关问卷调查和实地考察结果可看出,百花山环境解说系统存在着解说系统不成体系、解说信息可获得性不高、维护和管理力度不够以及环境教育宣传力度弱等问题,应从官方网站信息化解说、游客中心概况性解说、导游服务活化解说、标示系统结构性解说和牌示系统科学性解说等方面对其环境解说系统加以完善。

This paper is a case study of Baihua Mountain Nature Reserve in Beijing on its promotion systems. Based on the results of visitors＇ survey and questionnaire on-the-spot, the authors observe the problems in the Reserve＇s promotionsystem as unsystematic in discourse, low accessibility in renewed information, lack of intensity in information management and environmental education. It is proposed that such problems be approached through the informationization of website construction, outlined introduction in the visitor centers, vitalization of tour guide services, bettered structuring of marking systems, and scientific dictions of posters and signs.