基于价值工程的顾客感知价值定价策略在食品企业中的应用

Application of the price tactics of customer perceived value based on value engineering in the food enterprise

论文结合食品企业实例,研究了基于价值工程的顾客感知价值定价策略在食品企业中应用的优势及分析方法,为食品企业的产品定价提供了全新的模式与思路,可为企业正确的营销决策提供科学的依据。

Combined with a practical application, the superiority and the analytic method in applying price tactics of customer perceived value based on value engineering in the food enterprise was studied. The study had discovered a brand-new pattern and perspective for product price in the food enterprise and then provided the enterprise with a scientific basis in making a correct marketing decision.