摘要
分析了影响读者忠诚度的主要因素,阐述了提高读者忠诚度的策略,指出读者忠诚度是反映图书馆服务质量的重要指标。
This paper analyzes the main factors influencing the loyalty of readers, expounds the tactics for increasing the loyalty of readers, and points out that the loyalty of readers is the important index reflecting the quality of service provided by library.
出处
《科技情报开发与经济》
2008年第25期34-36,共3页
Sci-Tech Information Development & Economy
关键词
图书馆
读者满意度
读者忠诚度
library
satisfaction of readers
loyalty of readers