区域旅游竞争力数字化评价体系研究

A Digitized Evaluation System of Regional Tourism Competitive Capability

建立了一套适于中国国情的区域旅游竞争力数字化评价系统。系统以国家和地区权威机构公开发布的统计数据为基本依据及其核心指标,融合旅游学和区域竞争力学说基本内涵,考虑区域旅游竞争潜在能力,以区域旅游竞争业绩、区域旅游环境竞争力和区域旅游竞争潜力作为评价系统三大要素,既包含全面衡量影响区域旅游竞争力的诸多综合因素,又注重选择对区域旅游竞争力有重要影响的指标作为主体,数字化特征和实时动态跟踪能力显著。

The regional tourism competitive capability is the relative concept concerned with comparison each other for the regions. For knowing the difference among the regions it is effective way to establish quantitative evaluation of the competitive capability by selecting the reasonable specification and statistic method as well as the reliable data. Although there are some research results available in China at present, the shortages are obvious in the research. First is that the contents of the regional tourism competitive eapabihty are not enough. Only present situation is considered and in many cases the costume concept is followed, while the potential ability of the tourism competitive capability is neglected. The second is that some specifications are too soft and the objective evaluation for regional tourism competitive capability cannot be attained. The third is that there are not the core specifications and the grade of the specifications is not clear. The fourth is that the digital characteristics are not obvious and the methods cannot trace the variation of the actual situation. The fifth is that some specifications in the methods are too fuzzy to be understood and employed by other researchers. A digitized evaluation system of the regional tourism competitive capability suitable for China is presented in the paper. Taken the data published by the national and regional authorities as basic and core index on the bottom of the system, the tourism science and the basic principles of the regional competitive capability theory are combined and the potential regional competitive capability is considered in the system. The three key points, including the achievement, the environment competition and the competitive potential in the regional tourism, are employed to construct the system, in which both the general factors as well as the main part influencing the regional tourism competitive capability are considered. The system in the paper is characterized with the digitized characteristics and the real time trace ability.