西部地区旅游企业的市场结构研究

Research on the Market Structure of Tourism Enterprises in Western China

通过分析西部旅游企业的市场结构,结果表明,住宿接待业、国内旅行社、餐饮业的市场集中度低、市场竞争激烈、市场竞争力弱;而国际旅行社、铁路运输、旅游景区景点的市场集中度较高。西部地区还初步出现旅游产业集群现象,旅游产业集群发展是西部地区旅游发展的方向。

The market structure of tourism enterprises in western China was analyzed.The results showed that the markets of accommodation industry,domestic travel agencies and catering industry had low concentration degree,fierce competition and weak competitiveness.While the markets of international travel agencies,railway transport,tourism scenic areas and spots had higher concentration degree.And the cluster phenomenon of tourism industries appeared in western China. The cluster development of tourism industries is the direction of tourism development in western China.