中国大豆油脂加工业的五力模型分析

Analyses of China's Soybean Oil Processing Industry Based on Five Forces Model

过去7年中国人均植物油消费几乎上涨了一倍,从1999年度每年每人9.5 kg增加到2007年度的17.1 kg。2007年到2010年期间,由于人均可支配收入提高,加上人口的增长,中国的豆油用量将增长140%,将会对全球植物油消费贡献14%的增幅。而目前中国大豆油脂加工业竞争现状却不容乐观。文章在利用五力模型对油脂加工业进行具体分析的基础上,提出了供中国大豆油脂加工企业参考的策略建议。

Over the past seven years, China＇s per capita oil consumption has almost doubled. Annual per capita consumption increased from 9.5 kilograms in 1999 to 17.1 kg in 2007. China＇s oil consumption will grow 140% with per capita disposable income increasing and population growing from 2007 to 2010 ,which will contribute 14% of the increase to the global vegetable oil consumption. At present, China＇s soybean oil industrial competitiveness status quo is not optimistic. The article analyses the oil industry on the basis of five forces model and proposes some advices for enterprises.