商业银行服务营销战略透析——以中国银行为例

An Analysis of The commercial Bank＇s Service Marking strategic--Giving an example of Bank of China

美国次贷危机波及全球金融体系、金融产品及金融衍生产品的受信度受到质疑。我国的商业银行受此冲击强度较小，很大程度上取决于银行战略眼光和营销运作的成功。本文从营销战略的角度，结合中国银行服务营销的运行状况，对中国银行发展走势及营销战略进行深度透析。

U.S. loan crisis spread to at the global financial system, financial products and financial derivatives of questionable reliability. China＇s commercial banks by the relatively small impact strength, to a large extent depend on the Bank of strategic vision and marketing success of the operation. From the perspective of marketing strategy, combined with the Bank of China＇s marketing services operation, the Bank of China on the development trend of marketing strategy and in-depth dialysis.