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纽曼 懵懂的手机厂商

Newsmy:The Muddled Manufacturer of Mobile Phone
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摘要 有专家评价说纽曼进入手机市场是为了不让自己死掉,但手机市场并不是透明的蓝海,相反也充满了血腥的竞争。"手机"会让纽曼茁壮成长还是会让其死得更快,很多人都在关注着…… From the end of 2007, Chinese mobile phone market emerged in a strange trend: the market share of domestic mobile phones brand has falled of the collective, while the large-scale digital manufacturers enter the field. Up to now, many well-known manufacturers of digital, such as Newsmy, MEIZU, OPPP and Aigo have entered the mobile phone industry. In these companies, Newsmy get the first mobile phone license of the digital industry, whose actions caused particular concern. In early 2008, when Newsmy announced high-profile entered the mobile phone field, Tang Weide, CEO of Newsmy speaked grandiloquence:Newsmy's aim is get into the domestic brands top 5 in 2-3 years. Despite the current competitive of mobile phone market is aboil, but Newsmy on the mobile phone market is still full of confidence in the prospects. Nearly a year about to end, How the Newsmy' s performance was? The answer is maladroit. Experts commented:Newsmy entered the mobile phone market just wanted not to death. The mobile phone market is not transparent blue ocean, but full of bloody competition. Mobile phones will made Newsmy grow, or let it die faster? Many people are watching... ...
作者 龙真
出处 《当代经理人》 2008年第11期80-83,8,共4页 Contemporary Manager
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