摘要
通过问卷调查和相关文献资料研究,从投入因素(刺激因素)、内在因素、外在因素和产出因素(反应因素)这四大因素来研究西南地区体育彩票消费者购买行为的产生和变化,并对体育彩票消费群体的特征和西南地区体育彩票的市场现状进行分析,同时提出了相关的对策和建议。
Based on the input（incentive）, internal, external and output （response） factors, this the formation and changes of sports lottery ticket consumers in the southwestern region by applying paper explores the methods of questionnaire and literature review. This paper also analyzes the consumers＇ characteristics and current market situation. Several countermeasures and suggestions are proposed to solve the existing problems.
出处
《西昌学院学报（自然科学版）》
2008年第3期129-132,143,共5页
Journal of Xichang University(Natural Science Edition)
关键词
体育彩票
市场
对策
Sports lottery
Market
Countermeasures
