论企业社会责任中健康传播的作用及层次

Discussing about the Function and the Arrangement of the Health Communication in the Social Responsibility of Enterprise

健康传播是市场导向的企业承担社会责任的一个重要方面。企业主动参与健康传播,是实现企业社会责任的必要手段;从事信息大规模生产、复制及传播的媒介组织应发挥其在健康传播中的倡导和社会动员作用。在此基础上,明确了企业社会责任对应的健康传播层次。第一,预防职业性危害,提供高品质的产品和服务,广告的信息合乎医学;第二,道德贸易;第三,支持和捐助公益事业与人类健康医疗卫生相关的个体和组织机构。

The health communication is an important aspect that the market enterprise of the direction undertakes the social responsibility. The enterprise participates the health communication actively, is necessary means that carries out the social responsibility of enterprise; Be engaged in the information large-scale produce, the medium of the replication and dissemination the organization should develop it is in the health communication of initiate to mobilize the function with society. On this foundation, explicit social responsibility of enterprise to should of health communication later. The first, the prevention occupation endanger, providing the high-quality product and serving, the advertised information conforms to the medical science; The second, the morals trade;The third, support and make a contribution to the public -spirited business and related individual of healthy medical treatment hygiene of mankind and organize the organization.