我国内地旅游网站的可用性研究--基于对海口市网民的调查被引量：11

A Study of the Availability of China-based Travel Websites:Based on the Investigation of Haikou Netizens

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摘要目前国内很多针对旅游网站的研究大多是关注旅游网站的功能,网站可用性方面的研究很大程度上被忽视了。本文对此进行了探索性研究:通过采用修正的启发式评价方法,定义了用户对网站评价的基准,对489份基于5大类24个指标的调查问卷进行了分析和讨论,发现了我国内地旅游网站在可用性如内容服务形式、整体结构设计等方面存在的问题,同时给出了解决这些问题的建议和措施。 The existing literature on travel websites has predominately concentrated on the functionality and the issue of availability is simply neglected. This paper made an exploratory study of the availability of China-based travel websites by adopting a set of modified heuristic criteria of evaluation, and defined the evaluation benchmark of website users. Based on the result of about 489 questionnaires completed by experienced travel website users with 24 criteria grouped into 5 dimensions, the paper discussed the existing problems concerning the content, services and overall structural design, and suggested some solutions.

作者胡涛 Catherine Cheung Rob Law

机构地区海南大学旅游学院香港理工大学酒店与旅游业管理学院

出处《旅游科学》 CSSCI 2008年第4期47-52,78,共7页 Tourism Science

基金香港理工大学的项目(G-U437) 国家自然科学基金项目《可适应性旅游变更管理及相关预警机制的应用研究》(70561001)的资助

关键词旅游网站可用性海口市 travel website availability Haikou City

分类号 F592 [经济管理—旅游管理]

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参考文献19

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