我看世纪联华的商品陈列

My Opinion on Sijilianhua Supermarket's Commodity Display

商品陈列是对零售业经营理念的一种直观的演绎,是零售业经营概念化、表情化的综合体现。正如同人的性格、气质、价值取向往往通过人的表情及行为表现出来一样,个性化的商品陈列构成了一个商店的表情所在,并最终反映着企业的经营管理水平。文章通过论述义乌世纪联华超市商品陈列的主要概况,来阐述商品陈列在超市营销中所起到的重要作用,并对其存在的一些问题提出针对性建议。

Commodity display is an intuitive sense philosophy of retail business, and it＇ s also an integrated embodiment of the retail operating conceptualization and expression. As human＇ s character, temperament, values, often been demonstrated though their expression and behavior, personalized commodity display constituted a store＇ s expression, and ultimately reflect the company＇ s management level. This paper declared the commodity display＇ s important role in supermarket＇ s marketing by discussing the overview of Yiwu Sijilianhua supermarket＇ s commodity display, and put forth some targeted suggestions to solve the problems existed in the supermarket＇ s commodity display.