基于国际化战略的中国制造业海外目标市场选择

The Choices of Oversea Target Market for China Manufacturing Based on International Strategy

国际化战略是中国制造业发展的里程碑,然而,实施国际化战略的关键步骤是海外目标市场的选择问题。文章从国际化行为模式决策、目标市场选择的依据等方面展开分析,旨在为即将实施国际化战略的中国制造业提供理论参考。

International strategy is the milestone of China＇s manufacturing, but the key point is to make the choice of oversea target market. From the international action mode and the choice of target market, the international market is analyzed and suggestions for the development of China＇s manufacturing are proposed.