摘要
渠道间冲突是制约多渠道分销成功实施的重要问题。文章基于这一实际,对渠道间冲突的特征及影响、渠道间冲突的三种经典的解决模式等进行了相应的综述和评价。
The conflict of channel-to-channel is an important factor of constraining the successful implementation of multi-channel distribution. Based on this reality, the characteristics and the impacts of this conflict are discussed in this paper. At the same time, some representative solvable modes are introduced.
出处
《改革与战略》
北大核心
2008年第10期216-218,共3页
Reformation & Strategy
基金
上海市教委重点学科"食品经济管理"(编号:J50703)
上海市优秀青年教师项目"多重分销中产品渠道价格差异的负面影响及其防范"研究资助的部分研究成果
关键词
渠道间冲突
影响
典型解决模式
conflict of channel-to-channel
impact
representative solvable mode
