我国城市居民森林旅游消费行为的实证研究——以西安市民为例

Econometrics Study on Forest Travel Consumption Behavior of Chinese Citizen——An Example of Citizen in Xi'an

近年来,随着我国居民生活水平的提高,森林旅游越来越受到青睐,但是当前众多森林公园提供的森林旅游产品雷同化和单一化,并不能真正满足森林旅游者的需求,出现这种问题的根本原因在于没有很好分析森林旅游者的消费行为特点。本文以西安市民为例,对森林旅游消费行为进行了抽样调查,并运用U检验和Chi-Square检验进行了差异性分析,在此基础上提出了发展森林旅游的对策建议。

In recent years, with the changing of life level, more and more people like forest travel. But after a few forest parks have been set up, the need can not be satisfied. Because the characteristics of forest travel consumption behavior were not researched. In the paper, taking Xi＇an citizen as an example, the forest travel consumption behavior are investigated using U test and Chi - Square test. Some pieces of advice to develop forest travel are also suggested.