农村连锁超市发展的研究综述

Review of the researches into rural chained supermarket development

针对我国农村消费市场发育滞后的现状,商务部推行"万村千乡"市场工程,目的是运用现代流通方式,建立新型农村市场流动网络,改善农村消费环境。目前关于农村连锁超市的研究已经非常丰富。从农村连锁超市发展的可行性、所带来的影响、发展中存在的问题及应采取的对策等角度进行系统地回顾,有助于促进农村连锁超市研究的进一步开展。

According to the present situation that China＇ s rural consumption market lags behind, Commerce Ministry has carried out market project in thousands and thousands of villages and townships. The purpose is to use modem circulation method to construct new -style flowing rural market network to improve rural consumption environment. Currently, the researches into rural chained supermarkets are varied. This paper systematically reviews rural chained supermarket from the angle of feasibility, influence, problems and countermeasures, which is helpful to promoting further research into rural chained supermarket.