热电联产企业非采暖季节热力产品营销研究

The marketing study for thermal product of co-generation enterprise in non-heating season

开发夏季热力市场可缓解空调负荷对电力的需求,合理利用能源。根据冬夏不同季节用户对产品的需求,提出产品的定价策略,提出开发夏季热力市场的方法及热力产品的营销渠道,努力提高市场占有率。热电联产企业通过市场营销手段达到企业收益最大化的目标,同时有利于能源资源的合理配置。

The heating market development in summer can ease the cooling load demand for electricity, and make rational use of energy. The article puts forward the method to develop summer heating power market and the marketing strategy of heating power products in order to improve market share. CHP enterprises can realize enterprise revenue maximum target by means of marketing and realize rational allocation of energy resources.