论电视大型活动对提高频道影响力的作用

The Discussion on Function of The Large Actions in Proviong Channel Effection

电视大型活动通过把电视节目活动化、社会活动节目化的方式,在提高电视节目质量、扩展电视传媒作用和提高收视率的同时,也形成了电视频道的品牌效应,从而使电视媒体的社会价值和经济价值双双提高。电视大型活动更是经济落后地区频道的强心剂,对提高频道影响力具有重要作用。

The large activity of television improves the quantity of television program extends the function of television,media,upgrades turn- in rating. Through acting television programs and social, the large actions of television improves the quantity of television program, extends the function of television media, upgrades turn - in rating as same time it becomes the brand effection of television channel, thus , it makes both social value and economy value improved. The large actions of television future promote the television channel in the economy background area.