探析国外知名体育品牌在华实施本土化的应对策略

该文主要运用理论演绎和实践分析相结合,收集大量有关国外知名体育品牌公司在华本土化策略实施方面的新近资料,系统阐述出当前国外知名体育品牌公司实施本土化现状以及国外知名体育品牌公司在华本土化策略实施对我国产生的深远影响,并提出国外知名体育品牌在华实施本土化策略所采取的应对措施。

The theory of interpretation and practice of combining the collection of the large number of foreign well-known sports brands in china localization strategy for the implementation of new information, To the current system on foreign well-known sports brands implementation of the status quo localization well-known sports brands and foreign companies in china on china＇ s localization strategy for the implementation of the far-reaching implications, and made well-known foreign brands in china Sports localization strategy adopted by the implementation of response measures.