美国体育传媒的发展模式

The Research of American Sports Media Development Model

为促进我国体育传媒产业和体育事业健康、和谐地共同发展,在回顾美国体育组织与传媒产业关系发展历程的基础上,剖析了美国体育传媒产业在不同历史时期的发展模式及其对美国体育的影响。结果表明:尽管美国体育传媒产业的迅速发展为社会带来了巨大财富,但同时也在一定程度上造成美国体育运动项目整体结构的失衡、体育比赛本质的颓变和大众体育理念的错误导向。我国体育传媒产业在今后的发展中要引以为鉴,否则会对我国体育事业的总体发展产生不利的影响。

In order to promote the healthy and harmonious communal development of our country sports media industry and the sport cause, the paper uses literature materials, logic analysis methods and so on. In reviewing the development of relations between the American Sports Organization and the media industry, the paper analyzes the development model of the American sports media industry in different historical periods, and the influence on the American sports. The result indicates ： although the rapid development of the American sports media industry has brought the huge wealth for the society, it also to certain extent has led to imbalance of the overall construction of the US sports project, the degradation of the essence of the athletic contests, and the wrong guidance to the popular sports idea. Our country sports media industry in present development must take this as the warning, otherwise it will have the negative effects on the overall development of our country sport cause.