政党政治发展新趋势对大众传媒政治社会化功能的影响与挑战

Impacts and Challenges on Mass Media Posed by the New Trend of Party Politics

全球政党政治发展出现了新趋势,表现在政党合法性流失,认同减弱,威望下降,政党政治功能削弱,在政治活动中的作用下降,建党的价值支柱发生动摇,从而对政党或政府利用大众传媒实施政治社会化构成了新挑战。为应对这种新挑战,应改进执政党形象,遵循大众传媒政治社会化的固有规律,政治传播渠道多元化。

The position played by political parties in the politics has showed a new trend worldwide：the weakening of legitimacy and assimilation of the parties,and the decrease in prestige and participation in political activities.The value system of Party construction is shaking.All these pose new challenges on the parties in applying media to realize politic-socialization.To meet the challenges,the administration party should improve its public image,follow the in- ner rule of politic-socialization through mess media,and increase channels of politic transmission.