桂东南农村信息传播现状调查及分析

A Survey and Analysis of Information Communication in the Southeastern Guangxi Rural Area

通过观察了解桂东南农村受众日常生活中的媒介,探寻当今农村受众生活中的媒介接触情形,反映媒介在西部农村社会生活中的原生态。调查表明,桂东南农村受众对大众传播媒介处于既依赖又疏离的状态,这也表明,桂东南农村信息传播状态正处于我国东西部农村信息传播模式的转型期。

We observe the mass media of southeastern Guangxi in rural area,and try to seek the contacted state of media among farmers,which is to reflect the original ecological of social lief in western rural area.At the same time,the survey indicates that audience in southeastern Guangxi are in the state of either dependence or alienation.That is to say,state of information communication in the southeastern Guangxi is in the course of the tranformafion phase from the East and the West China.