摘要
通过观察了解桂东南农村受众日常生活中的媒介,探寻当今农村受众生活中的媒介接触情形,反映媒介在西部农村社会生活中的原生态。调查表明,桂东南农村受众对大众传播媒介处于既依赖又疏离的状态,这也表明,桂东南农村信息传播状态正处于我国东西部农村信息传播模式的转型期。
We observe the mass media of southeastern Guangxi in rural area,and try to seek the contacted state of media among farmers,which is to reflect the original ecological of social lief in western rural area.At the same time,the survey indicates that audience in southeastern Guangxi are in the state of either dependence or alienation.That is to say,state of information communication in the southeastern Guangxi is in the course of the tranformafion phase from the East and the West China.
出处
《玉林师范学院学报》
2008年第1期79-83,共5页
Journal of Yulin Normal University
基金
院级一般课题"桂东南农村发展与大众传媒的关系研究"的阶段成果
项目编号为:2007YLYB01。
关键词
桂东南
信息传播
大众传播媒介
农村受众
southeastern Guangxi,information communication,mass media,audience in rural areas