民族特色旅游产业发展中存在的问题与对策分析——以广西三江侗族自治县为例

A Exploration of Problem and Countermoves Existing in the Development of Nation Characteristic Tourist Industry——A Case study of Guangxi San Jiang Autonomous County

尽管三江地区有着自己得天独厚的民族特色旅游资源,然而由于一些必要的硬件设施建设滞后、对旅游资源的认识和开发力度不够、旅游景点的规划不科学、旅游产品开发与市场需求脱节之情况严重、自身的旅游营销能力不强、品牌的知名度不够和竞争力不强,因此,为促进和实现三江旅游事业的可持续发展,现阶段积极推进交通基础设施的建设、建立旅游联盟、做好旅游的营销管理、大力引进和培养高素质的旅游经营人才,也就具有了相当的必要性与现实意义。

Though San Jiang Area has very rich nation characteristic tourist resources,because of the backwardness of tourist hardware infrastructure,lack of recognition and exploition of the backwardness of to tourist resources,lack of scientific plan to tourist scenic spots,lack of awareness of the tourist market and the lack of promotion the San Jiang Tourist Area is to be futher development,So,to promote and fulfill sustainable development of San Jiang tourism,it is necessary and practical to advance transport infra-structure,build tourist alliance,intensify tourist sell management,attract and cultivate high quality tourist management talents.