英文广告语篇的语义衔接分析

The Analysis on the Semantic Cohesion Devices in English Advertisement Discourse

英文广告语篇可以从多种角度、多种方式来分析,语义衔接便是其中重要的一种。通过对广告语篇实例进行语义衔接分析,可以得出这样的结论:(一)语义衔接手段对于建立广告语篇的连贯性很大的作用;(二)广告语篇在语法层次上多采用指称、省略和连接的手段,而词汇层次上多用重述衔接手段。

The English advertisement discourse could be analyzed from different angles and by different means,and semantic cohesion device is one of them.Conclusions could be drawn after analysis on the semantic cohesion devices in several Engish advertisement： firstly,the semantic cohesion devices are essential in building up the coherence of the advertisement discourse;secondly,cohesion devices including reference,ellipsis and conjuntion are frequently resourted to in the grammatical level,while reiteration seems to be the choice of most ads writers when dealing with the cohesion in terms of the lexical level.