区域饭店联盟的扩张机制与管理研究

On the Expansion Mechanism and Management of Regional Hotels Alliance

区域饭店联盟是饭店业市场创新的结果,扩张机制则是区域联盟的核心机制。在比较分析的基础上,分析了区域饭店联盟的产生背景和特点,提出区域饭店联盟包括联盟的成员扩张和联盟类型扩张两种形式,联盟体选择成员饭店应从相似性、资源潜力、互补性和联盟意愿等方面进行评价;联盟类型扩张应从资源的基础能力、内部合作能力、管理协调能力和资金运筹能力等方面进行决策评价。两种扩张方式有特定的决策流程。

Regional hotels alliance is the result of market innovation of hotel industry and the expansion mechanism is the core mechanism of alliance. Based on the comparative analysis, this paper analyzes the development background of regional hotels alliance and puts forward that regional hotels alliance includes member expansion and type expansion. Its member expansion should take decision evaluation from the direction of similarity, resources potentiality, collaboration and alliance will. Its type expansion should take decision evaluation from the ability of resources＇ basic, interior collaboration, management integration and capital management. Both kinds of expansions have special decision processes.