模糊逻辑在营销人员选聘中的应用

The Application of Fuzzy Logic in Recruiting the Marketers

将模糊逻辑引入到营销人员选聘的选聘过程,帮助招聘者更容易地识别应聘者,并且提出了一个用于营销人员选聘的模糊逻辑框架,企业可以借此收集和分析营销人员的历史业绩、修订专家规则、扩展系统,并且给出一个选聘实例。

This paper introduces the fuzzy logic into the process of recruiting the marketers to help the recruiter recognize the candidates easier, and puts forward a fuzzy logic framework in recruiting the marketers with which the enterprise can collect and analyze the historical performance of marketers, modify the expert rules and extend the system, and presents an actual recruiting case.