CI与CS评价比较及其整合构想

Access Comparative and Integrate Research on Corporate Identity and Customer Satisfaction

本文对CI与CS战略管理就两者的系统结构、系统传导、系统动力、系统反馈与系统绩效等进行了比较分析与评价，在此基础上就整合两者的管理模式，弹性管理等提出了初步构设．

This paper,based on the comparative study of Corporate Identity(CI)and Customer Satisfaction (CS)in its systematic structure,conduition,driving force,feedback loop and performance,presents a new assumption about CI's and CS's integrator pattern and dynamic management.