虚拟企业合作伙伴信任管理研究

Research on Trust Management in Virtual Enterprises

信任是虚拟企业成员间有效合作的重要保障。文章从虚拟企业合作的角度对信任进行了阐释,并将虚拟企业合作伙伴信任关系的决定因素归结为合作经历、合作者的竞争实力及信誉、信息交流的程度、机会主义行为、合作者相互间的利益依赖性、程序公平和利益分配的公平六个方面。在此基础上,从信任对象的评估与选择、信任关系的建立、机会主义防范机制的建立三个方面对虚拟企业合作伙伴信任管理进行了探讨。

Trust is the important guarantee for effective cooperation among the members of virtual enterprise. The definition of the trust is set forth from the angle of cooperation within the virtual enterprise. The paper analyzes the decisive factors of trust within the virtual enterprise, which includes cooperative experience, the competitiveness and prestige of the partner, and the degree of information communication, the behavior of opportunism, benefit dependence among the members and the equity of procedure and benefit allotment. On the basis of these, the paper proposes the methods to evaluate and choose the cooperative partners, the measures to build the trust relatiionship and the mechanism to prevent the opportunism.