产品网络外部性对竞争性战略联盟的外生效应影响研究被引量：4

Study on External Influence of the Network Externality to Competitive Strategic Alliance

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摘要以企业产品的网络外部性强度为切入点,构建了以网络外部性强度为主要决策变量的企业利润模型,从而对网络外部性与竞争性战略联盟的影响关系进行了研究。研究结果表明竞争性战略联盟的利润与联盟自身产品的网络外部性强度呈正相关关系。 In the paper,an enterprise＇s profit model about external intension of network as mainly decision- making variable was constructed to discuss the influencing relation between network enterprise and competitive strategic alliance. The result shows that there is a positive correlation between profits of competitive strategic alliance and network strength of their products, and the conclusion provides some theoretical reference for firms to choose and carry out the competitive alliance strategy.

作者龙勇封连全

机构地区重庆大学经济与工商管理学院

出处《软科学》 CSSCI 2008年第10期67-71,共5页 Soft Science

基金国家自然科学基金资助项目(70672012)

关键词竞争性战略联盟用户安装基础网络外部性利润 competitive strategic alliance users installed base network externality profit

分类号 F42 [经济管理—产业经济]

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