杜钰洲:做品牌要考虑“品牌的文化生态”问题

9月18日,在常熟召开的2008中国纺织十大品牌文化推介大会和波司登品牌文化现场会上,中国纺织工业协会会长杜钰洲表示,品牌建设是一个长期的过程,要走上国际,但"走出去还要落地"。杜钰洲着重谈了"品牌的文化生态"问题,他认为,品牌是企业竞争力的载体,品牌和企业的生命力中存在生态问题。做品牌要考虑生态问题,即企业内部和外部交换作用的结合。

'2008 Chinese Textile Top 10 Brands’Culture Recommendation Ceremony'and 'Bosideng Culture Conference were held in Chang Shu on 18th September. In the conference, Du Yuzhou, chairman of China Textile Industry Association, said building a brand is a long way to go and our brand should be international which means not only going abroad but also be well known in the world. Focusing on 'brand’s cultural ecology', Du Yuzhou thought that brands represent the enterprises’competitive forces and there was a ecology relationship between them. He said the ecology relationship, swap action between inside and outside of enterprises, is necessary to be taken into consideration when raising a brand.