论消费性境遇中的大众文化

On Popular Culture in the Context of Consumerism

我国当下的大众文化处于改革开放和市场经济以来消费性的文化境遇。这种境遇赋予了文化新的内涵和表现形式,它离不开社会转型、后现代背景和市场化的图像符号承载。其核心是消费主义的泛滥和消费文化的普遍认同,过程是传统、精英和主流文化价值的消解,结果是文化的社会功能进一步被异化。这种来势和表现凶猛的文化不仅消蚀着我们优秀的文化传统,深刻影响着人们的日常生活,而且左右着当前的文化格局和文化走向,在构建社会主义和谐文化及核心价值体系时,需引起我们的高度重视。

At present, the popular culture in our country is related to the consumptive culture situation developed after the opening up and reform policy and market economy. This situation gives new content and form of culture. It is inseparable from the picture carrier of social transformation, post modern background and market. Its core is the flood of consumerism and the wide recognition of consumptive culture; its process is the resolution of traditional culture, elite culture and mainstream culture; its result is the further alienation of the social function of culture. The violent trend of this culture not only erodes the excellent culture tradition, deeply influences peoples＇ daily life, but also controls the present culture pattern and culture tendency. This should be paid attention to in the course of the construction of socialist culture and the core value system.