沉默的螺旋与web2.0时代

The Spiral of Silence and the Times of Web 2.0

德国女学者诺伊曼提出了沉默的螺旋理论,揭示出大众传播媒介在形成或引导舆论方面所起的作用以及舆论的形成机制,影响深远。网络传播的兴起,给传统的大众传播媒介带来了冲击,也给传统大众传播理论提出了新的课题。在现今web2.0时代下,沉默的螺旋能否继续转动以及在时间空间的二元世界下的特点有必要作进一步探讨。

The Spiral of Silence brought up by Noelle Neumann has a great influence, revealing the role of the mass medium that play in the formation and guide of the public opinion and the process in which the public opinion is forming. The spring up of the Internet has an influence on the traditional mass medium, bringing up a new topic. This essay is discussing that whether the theory can be used in this new environment and also the features in a world that is divided into the space and time.