摘要
探讨了奥运消费的内涵及类型,对于北京奥运消费形成消费热点,促进经济发展;促进人力资本增值,利于国民经济建设;提升区域经济产出,推进区域经济增长;产生乘数效应,刺激经济增长等进行论述。评估了北京奥运消费的规模,认为节约、勤俭办奥运是国家奥运消费的目标取向;共赢是企业奥运消费的目标取向;实现以人为本、和谐消费是个人奥运消费的目标取向,针对这些目标提出了不同的引导政策。
The authors probed into the contents and types of Olympic consumption, and expatiated on the following issues: Beijing Olympic consumption forms hot consumption spots, boosts economic development, increases human capital value, facilitates national economy construction, promotes regional economic output, boosts regional economic growth, produces a multiplier effect, and stimulates economic growth. The authors evaluated Beijing Olympic consumption scale, and put forward the following opinions: frugal Olympic hosting is national Olympic consumption target orientation; co-winning is corporate Olympic consumption target orientation; realizing people orientated harmonious consumption is individual Olympic consumption target orientation, and set forth different guiding policies specifically for these targets.
出处
《体育学刊》
CAS
CSSCI
北大核心
2008年第10期14-18,共5页
Journal of Physical Education
基金
国家哲学社会科学基金项目(05BTY012)
关键词
体育经济
北京奥运会
消费规模
sports economy
Beijing Olympic Games
consumption scale