上海社区商业的发展模式研究

A Study on the Developing Models of Shanghai Community Business

社区商业无论是功能还是商品都有别于商业中心。社区商业是以一定地域的居住区为载体,以便民利民为宗旨,以不断提高社区居民生活质量为目标的属地型商业。建设社区商业并不仅仅是简单的商业网点分布,而是要立足于引导社区居民新型的生活消费。随着上海经济的迅速发展,上海的社区建设出现了新的飞跃。而作为现代服务业组成部分的社区商业也日益凸显其重要性,这就要求上海既有繁荣繁华的中心商业,又要有便民利民的社区商业。本文在对上海社区商业现状和定位分析的基础上,对上海社区商业的发展模式进行了研究,希望以此促进上海社区商业的发展。

Community business is quite different compared with business center from functions to commodities. Community business regards certain living area as vehicle, and considers convenience and happiness as the goals for the community people. Building community business is not only a problem of business locations, but also a problem of business orientation. With the rapid development of Shanghai, Shanghai is urgent to build community business. Based on this, the thesis focuses on the developing models of community business in Shanghai.