中国传统文化价值观与当代中国公共关系

Chinese traditional culture and on the public relations in China presently

本文通过对中国传统价值观的探讨，提出：以人为本、修己以安人、以和为贵、崇尚中庸、先义后利等是其主导观点，并指出这些观点对当代中国公共关系产生了正负两面影响．

Through the discussion about Chinses traditional notions of valuce, this paper states that Chinese traditional notions of value take man as foundation, cultivate individual mosality to show an example to others, emphasize harmony in society, prefer righteousness to profit. It also points out that these views have the positive and negative influence on the activities of the public relations in China presently.