摘要
本文分析当前现代中式家具产品用料、产品造型、产品结构和工艺、产品营销以及现代中式家具企业存在的产品研发能力不足和设计人员缺乏等问题,提出了以下对策:(1)现代和传统有机结合;(2)拓展视野、创新家具品类;(3)拓宽市场领域、适合不同人群;(4)提升家具消费新理念;(5)提升传统家具文化、创新现代中式家具品牌的创新策略。
This paper not only analyses the issues in the modem Chinese furniture such as furniture materials, product modeling, product structure and technology, product sale in current furniture market, but also discusses the problems such as insufficiency of research and development capabilities and lack of designers in the modem Chinese furniture enterprises. Accordingly the following are proposed: ( 1 ) Integrating modernity with tradition. ( 2)Creating the new furniture categories. ( 3 ) Expanding marketing of the furniture for different groups of people. (4) Updating the new furniture consumptiong concepts. ( 5 ) Upgrading traditional furniture culture and innovating modem Chinese furniture brands.
出处
《福建农林大学学报(哲学社会科学版)》
2008年第5期104-107,共4页
Journal of Fujian Agriculture and Forestry University(Philosophy and Social Sciences)
关键词
现代中式
家具
创新策略
modem Chinese style
furniture
innovational strategy