谫论减少电视新闻中的“万能画面”

On Reducing the Omnipotent Pictures in TV News

使用意义不大的"万能画面"得以存在的原因,一是迫于网络、报纸、广播新闻的竞争,记者在新闻共性上付出的努力多于在电视的个性上;二是因为但凡涉及到金融、教育、就业、交易、网络等无法利用画面展现过程的领域,都很难电视化等等。为此,需努力采用多样化的新闻报道表现形式、丰富新闻画面信息、抓住新闻报道的细节、找准新闻报道的契入点和增强自身的三种意识来减少电视画面中的"万能画面",为观众提供真实生动的第一现场。

When television appeared on the stage of history in the late 1940s, just because of the technical equipment, TV news editor of the interview remains relative clumsy and slow, and it is difficult to get the firsthand data. So the TV news is only some messages, among which the ＂omnipotent pictures＂ came to be accompanied by the voice at this stage. A few decades has past, the ＂omnipotent pictures＂ still exist. One reason is that, under the competition of internet, newspapers and radio news report, the reporters＇ common efforts are manifested in special TV program; the other reason is that, when the finance, education, employment, trade, network is involved, it is impossible to use picture to show the meaning. So whatever the reason is, television journalists should base on the psychology of audience, offer effective information, adopt diversified forms of news information, hold alignment of news, enhance their fits into three kinds of consciousness to reduce the omnipotent pictures, and provide the audience with the first real vivid scene.